Contrary to some news reports, Facebook is not removing bands from the platform who livestream concerts, instead cracking down on streamers who use copyrighted material they don’t own, like amateur DJs and cover artists.
When Facebook released new music guidelines recently, several publications incorrectly reported that bands that livestreamed their concerts could have their pages removed, enraging music fans.
However, the guidelines clearly state: “Use of music for commercial or non-personal purposes in particular is prohibited unless you have obtained appropriate licenses.”
Facebook goes on to say you can’t use videos on its products to create “a music listening experience”.
“We want you to be able to enjoy videos posted by family and friends.
“However, if you use videos on our Products to create a music listening experience for yourself or for others, your videos will be blocked and your page, profile or group may be deleted. This includes Live. Unauthorized content may be removed.
“If you post content that contains music owned by someone else, your content may be blocked, or may be reviewed by the applicable rights owner and removed if your use of that music is not properly authorized.”
Furthermore, in a September 11 blog post, Updates and guidelines for including music in video, Facebook states: “Music in stories and traditional live music performances (e.g., filming an artist or band performing live) are permitted.
“As part of our licensing agreements, there are limitations around the amount of recorded music that can be included in Live broadcasts or videos. While the specifics of our licensing agreements are confidential, today we’re sharing some general guidelines to help you plan your videos better:
- Music in stories and traditional live music performances (e.g., filming an artist or band performing live) are permitted;
- The greater the number of full-length recorded tracks in a video, the more likely it may be limited;
- Shorter clips of music are recommended; and
- There should always be a visual component to your video; recorded audio should not be the primary purpose of the video.
“We want to encourage musical expression on our platforms while also ensuring that we uphold our agreements with rights holders. These agreements help protect the artists, songwriters, and partners who are the cornerstone of the music community — and we’re grateful for how they’ve enabled the amazing creativity we’ve seen in this time.”