Foxtel is axing Channel V Australia after 25 years following the announcement of a new deal with ViacomCBS Networks International (VCNI).
V, as well as Max and Country Music Channel, will all make their final broadcasts on June 30.
Channel V Australia kicked off in April 1995, targeting the youth market and playing both mainstream and alternative music from local and international artists.
Some of the highlights include The Big Day Out broadcasts and interviews, and Band in a Bubble, a show that featured Regurgitator holed up inside a glass bubble in Melbourne’s Federation Square for three weeks, during which they recorded the album ‘Mish Mash!’
It’s demise began in March 2016 when it was replaced with a two-hour timeshift channel, V Hits.
From July 1, the new look music line-up will cover rock and pop, contemporary and country, charts and dance, urban R&B, easy listening and all-time classics.
The music channel collection will be spearheaded by MTV HITS, together with MTV Classic, Club MTV, CMT (Country Music Television) and the new Nick Music.
Foxtel executive director of television Brian Walsh said music remains a strategically important part of the Foxtel content story.
“These new channels will all be programmed by Australians, for Australians continuing our passion for local music curation,” he said.
“We are proud of the heritage of our owned and operated music channels and the success they have enjoyed entertaining Foxtel customers for the past 25 years.
“I want to acknowledge the management and music teams, past and present, who created Channel V, Max and CMC.
“Creating a great entertainment experience for our subscribers means constant renewal in every aspect of our business and our partnership with Viacom provides a fresh, new direction for music on Foxtel.”
The expanded portfolio will be owned and operated by VCNI with the MTV and CMT-branded channels all programmed in Australia for Australian audiences.