One of South Africa’s biggest indie labels Just Music has shown its confidence in the future of heavy music, investing and launching its own rock and metal imprint label, Mongrel Records.
Mongrel will focus on pushing heavier rock and metal artists from around Africa to the international market.
According to the company, the new venture will benefit from the full spectrum of Just Music’s successful artist and label services, while retaining an independent A&R and artist development profile.
Just Music has appointed Warren Gibson to the newly created position of label manager for Mongrel Records.
Gibson has been involved in the South African music industry for over 20 years as a leading publicist for local artists.
He has been closely associated with the development of the metal and heavy rock scene in South Africa, as well as media liaison and touring for a number of international artists and indie labels.
“It’s been a longtime dream of mine to have a label that can give the heavier South African and African bands the help and attention they need and deserve,” Gibson said.
“We’ve got some world class bands, and now with involvement and backing of Just Music I finally feel we have a platform to do this properly.”
Just Music CEO Charles Kühn said the quality of metal and heavy rock bands from South Africa was stronger than ever and yet most of these artists have enjoyed little or no support from labels.
“It’s pretty impressive to see what is actually happening on the ground and I’m excited that we are able to now get involved through our Mongrel Records label,” Kühn said.
“We are delighted to have secured the services of Warren Gibson, whose knowledge and expertise will add great value to our efforts in developing Mongrel Records and the impact of artists that we sign.”
Mongrel’s first signing is psychedelic stoner riff sorcerers, Ruff Majik from Pretoria, who have already made an impact on the international scene and look forward to working with the label to take them to the next level.
Their new album is set for release through Mongrel Records mid-2020.